Core Concepts
Understanding Cognitive Isolation and the 6 Hats
The 6 Hats
Your workspace is permanently divided into 6 rigid categories. We refer to these as Hats. By forcing every task, goal, and idea into one of these six buckets, you eliminate the mental friction of deciding what type of work you should be doing.
- 💻 Product: Coding, debugging, QA, and architecture.
- 🎨 Brand: UI/UX, messaging, design, and identity.
- ✍️ Content: SEO, newsletters, blog posts, and writing.
- 📈 Growth: Sales, outreach, launches, and acquisition.
- 🤝 Success: Support, onboarding, user interviews, and retention.
- ⚙️ Operations: Admin, legal, taxes, and finance.
The Spotlight View
When you enter a Hat, the system defaults to the Spotlight View.
This is your daily driver. It hides everything except the Top 3 Immediate Tasks for your current active goal. It prevents decision fatigue by stripping away the noise.
For cross-functional days, you can toggle God Mode. This reveals your entire backlog across all 6 Hats. Use this sparingly, usually during your Monday morning planning sessions.
The Goal Doctor
Tasks without a measurable goal are just busywork. Every task in your Hats must roll up into an Active Goal.
When you try to create a new goal, you must pass the AI Goal Doctor.
If you type a vague goal like "Grow sales" or "Do marketing", the AI Goal Doctor will reject it and refuse to save it to your database.
How to pass the Goal Doctor: Instead of "Grow sales", write "Get 10 paid users by Friday". If the goal is Specific, Measurable, and Time-bound (SMART), the system will accept it and allow you to link tasks to it.
Chat Per Hat
Generic AI chatbots suffer from "context collapse"—they try to be a developer, marketer, and lawyer all at once.
In our system, every Hat has its own isolated AI Advisor. When you are in the 💻 Product Chat, the AI literally cannot see your marketing goals. It acts as a ruthless CTO. When you are in the 📈 Growth Chat, it acts as a relentless Head of Sales.